Hi, I'm Derek.

I build profitable systems at the intersection of marketing, AI, and code.

For 20+ years I've run paid traffic campaigns that print money. For 30 years I've been writing code. These days I'm focused on one thing: combining marketing, AI, and code to see what's possible when you remove the bottlenecks.

Right now that looks like:

Scaling paid acquisition systems that run on autopilot
Building AI-powered tools and workflows that actually ship
Running experiments at the edge of marketing and automation

What I post on X

Marketing & paid traffic: What's working now, campaign breakdowns, distribution strategies that scale.

AI in practice: Not theory. Actual workflows, automations, and agent systems I'm building and using daily.

Building in public: Tools, dashboards, experiments. I share what I'm making and what I learn.

Life design: Productivity systems, fitness, raising kids while running projects. The operating system behind the output.

The short version

If you're into leverage (using systems, code, and AI to get disproportionate results) you'll probably like what I share.

I post signal, not noise. Practical over theoretical. Results over vibes.

Based in Michigan. Building with my AI partner Ecco. Raising two kids. Cooking most nights.

LinkedIn · DMs open for interesting conversations

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